MUMBAI: Zee Entertainment Enterprise Limited’s (Zeel) Hindi action movie channel Zee Action has launched a new contest called 'Fight Ki Night,’ which will start from 21 February and continue till 15 March, 2015.

The channel launched the contest with a mission to engage and entertain its viewers. The channel also announced a grand prize of Rs 1 lakh for the winners. Adding to the series of action flicks under the same name, this contest will be based on the action films showcased every night at 9 pm.

With Bollywood, Hollywood and South Indian movies to offer, 'Fight Ki Night' contest will provide viewers a chance to win prizes every day.  Viewers have to answer two questions correctly during the telecast of the films to grab rewards ranging from latest mobile phones to trendy digital cameras. One lucky winner participating with the most correct answers throughout the week will get an opportunity to win the grand prize of Rs 1 lakh.

Explaining the nature of the contest, Zeel deputy business head - Hindi movie channels - Ruchir Tiwari said, “Catering to the needs of the avid action movie audiences, Zee action offers the best of action films experience. It has gradually yet firmly entrenched itself as the ultimate action movie destination in the minds of our viewers. With this engaging contest, we aim to reward our existing and potential audience base across India.”