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MUMBAI: DDB Worldwide has bagged the creative rights for Unilever‘s Flora/Becel brands including Flora pro.activ, in Western Europe and North America in a multi-agency pitch. 
 
A Unilever spokesman said, "We look forward to working with the DDB team on developing a TV/print campaign for 2010 that will strengthen the brand‘s positioning as a heart healthy spread."
 
Commented DDB UK chairman and CEO Stephen Woodford, "Flora/Becel is one of the most significant food brands in the world. We are delighted to have been chosen to be Unilever‘s partner in building on its success."