MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) with five high definition (HD) channels in its bouquet, namely Zee TV HD, &Pics HD, Zee Cinema HD, Zee Studio HD and Ten Sports HD, last week announced its new brand identity-Zee HD League.

The new offering is a complete bouquet with the best of Hollywood and Bollywood blockbusters, cutting-edge entertainment and best-in-class sporting action. And now, as part of the #HDFirst initiative, Zee TV HD will showcase the world television premiere of the critically acclaimed and award-winning movie The Lunchbox at 12 noon on Sunday, 8 February.

The Lunchbox, starring Irrfan Khan, Nimrat Kaur and Nawazuddin Siddiqui, is an epistolary romantic film written and directed by Ritesh Batra, and produced by Guneet Monga, Anurag Kashyap and Arun Rangachari. The film captures what happens when a mistaken delivery in Mumbai's famously efficient lunchbox delivery system connects a young, lonely, disillusioned housewife to an older man in the dusk of his life as they build a fantasy world together through notes in a lunchbox.

The film was released in India on 20 September 2013 and holds the unique distinction of being an all-round box-office success along with being widely acclaimed by critics. The film was screened at International Critics' Week at the 2013 Cannes Film Festival, and later won the Critics Week Viewers Choice Award also known as Grand Rail d'Or. It was shown at the 2013 Toronto International Film Festival. The Lunchbox was nominated for the Film Not in the English Language category of the British Academy Film Awards 2015.