MUMBAI: Direct to home (DTH) platform Videocon d2h, the first in India to have had a preview of 4K Ultra HD DTH service in July last year, has taken a step further as it launched a 24 hour 4K Ultra HD multi genre channel on 26 January, 2015.

Videocon Group director Saurabh Dhoot said that the company is bringing the path breaking technology into Indian homes using its 4K Ultra HD set top box and the channel. “We are the first in the country to provide this experience,” he said.

When queried by Indiantelevision.com as to what the channel feed will contain, Videocon d2h chief executive officer Anil Khera said, “We are planning to showcase Video on Demand (VOD), lifestyle and travel content, sports, infotainment, concerts and Hollywood movies.”

Khera preferred calling the channel as a 4K content pipe wherein 4K content available from international broadcasters will be telecast. “The pipe is not dedicated to any one channel. It is a pipe that also consumes a lot of bandwidth,” he added.

To begin with, as part of its contract with Star India, the DTH platform will broadcast the upcoming ICC Cricket World Cup matches, which will be produced with the new technology. “We are in talks with producers who are the content providers from India and abroad,” informed Khera. The channel will be uplinked from the company’s Greater Noida facility.

The 4K ultra HD set top box redefines TV viewing experience delivering four times the picture resolution of Full HD. It has 27 times the normal Standard Definition (SD) picture quality. It provides a resolution of more than eight million pixels, resulting in better sharpness and clarity.

The package also includes a next generation User Interface (UI) powered by technology company CISCO to easily access content. A ‘super speed’ USB allows subscribers to be future ready to play pause and rewind the live stream of 4K content.

In lay man’s terms, a 4K channel is equivalent to four HD channels put side by side and two HD on top of the four, which basically makes it an image with four times the resolution of HD.

When asked whether the new edge technology will be promoted through live events during the Cricket World Cup, Khera said, “We are in talks with the broadcaster, but no final decision has been taken on that as yet.”