MUMBAI: SAB TV has launched a school connect initiative called SAB Ki Happy Family. Starting with the states of Uttar Pradesh & Punjab, the channel plans to reach out many more schools in the country along the way. SAB Ki Happy Family will be touring in Agra, Allahabad, Kanpur, Varanasi, Chandigarh and Ludhiana.

Students from standard 1 to 9 can participate in the same.

SAB Ki Happy Family programme emphasises the importance of love for family and togetherness channeled through a drawing competition amongst school children. This activity is an interactive session, the theme for drawing competition is ‘Asli Mazaa Sab Ke Saath Kaise Aata Hai?’ ensuring the children describe their views on fun and good-times together as a family unit or with their loved ones.

SAB TV senior VP and business head Anooj Kapoor said, “We live in a world today where we end up taking our families and loved ones for granted sometimes. Through SAB Ki Happy Family initiative we want be able to show the children, who are the future of the country, how important a family unit is, respecting and caring for elders is not just an integral part of our culture but also ensures that we have a strong support system too. SAB Ki Happy Family accentuates SAB TV’s core belief of Asli Mazaa SAB Ke Saath Aata Hai and beautifully illustrates the positives of joint family system.”

The objective of the campaign is to make the children realise the significance of mutual respect and care for their loved ones and to bring together all family members to portray their idea of fun.

As part of this initiative, the participating children will be provided with drawing sheets for the competition and goodies from SAB TV. The drawing sheets also come with a sketch of a family tree which the children have to fill in according to their family members. Some of the best family tree entries will also get a chance to be featured on SAB TV’s Facebook page. 

This initiative is being executed by Victor Tango Entertainment Pvt Ltd.