MUMBAI: Sony Entertainment Television’s (SET) sister channels Sab and Sony Pal have appointed a new commercial head in Raaj Gupta.

Gupta was earlier with Star India as its AVP-commercial and procurement, where he worked from November 2012 to December 2014.

He started his career at Cinevistaas as senior supervising producer in February 2003 and then moved to Applause Entertainment as head-productions and operations in 2008. 

Gupta was also with Mahuaa Media from May 2011 to November 2012 and with Shashi Sumeet Productions as vice president from March 2009 to April 2011.