MUMBAI: Beginning the year with a bang, Vizeum India, a Dentsu Aegis Network company, has been appointment as the media AoR for Hindustan Sanitaryware and Industries Limited (HSIL).

The win comes even as the agency rode high on the back of a successful 2014 wherein it added clients like Allied Blenders and Distillers, BMW, JetAirways, C&S Electric as also various awards including a Spikes and Gold Emvies.

Hindware marketing VP V Krishnamurthy said, “We decided to review our media agency relationship considering the very challenging journey we are embarking on. Vizeum was evaluated alongwith others on our key parameters. Their hunger, passion, knowledge and commitment got them our business. We look forward to a long and fruitful relationship with Vizeum.”

Vizeum Indian subcontinent managing director S Yesudas added, “We are truly delighted with this assignment. It is a fantastic brand. We are well aware of the challenges at hand as we help HSIL move to the next orbit. We will stay fully committed to overcoming all those challenges. This business will be handled out of our Delhi office.”