MUMBAI: Rajshri Entertainment has launched the first Marathi food channel called Ruchkar Mejwani on digital video platforms. The channel is being launched on the occasion of Makar Sankranti. It brings authentic and delectable Maharashtrian and other Indian and international recipes to food lovers across the world - anytime, anywhere and on any device.

The channel will launch with a show by chef Archana Arte, featuring a wide array of recipes, from ‘Gulpoli’ to ‘Cupcakes’ and from ‘Kolhapuri Tambada Rassa’ to ‘Pizza’. Arte is a food aficionado, with vast experience, having trained hundreds of food lovers in her cooking techniques. She brings her expertise to ‘Ruchkar Mejwani’ with her tried and tested recipes, with a unique Maharashtrian twist.

“My viewers will definitely relate to my videos as my cooking style is very easy for young Maharashtrians to understand and the ingredients used are readily available across the world. I have put in my best effort to present some of our mothers’ much loved recipes as well as some world famous delicacies,” said Arte.

Rajshri Entertainment managing director and CEO Rajjat A. Barjatya added, “My team and I are proud to present Ruchkar Mejwani, a high quality destination for Marathi language food videos. With tastes changing, a younger Maharashtrian audience across the world is demanding content in their language and recipes suited to their palate. We hope Ruchkar Mejwani will bridge this gap and become the #1 destination on YouTube and other digital video platforms for authentic Maharashtrian recipes and popular recipes from across the world.”

It is the fifth food channel to the kitty after Rajshri Food, Get Curried, Swaad Anusaar and Indono Daidokoro (Japanese) and the second Marathi channel after Rajshri Marathi.

Ruchkar Mejwani is available on all major digital platforms including YouTube, Dailymotion, Digivive and Vuclip. It will be updated regularly adding new recipes every week. New shows hosted by new chefs will also be seen in near future.