MUMBAI: Sporty Solutionz has signed a multi-year media rights deal with New Zealand Cricket. The deal enables Sporty Solutionz to sub-license New Zealand Cricket rights until 2016 and 2017 in Pakistan, Sri Lanka, Bangladesh and other parts of the sub-continent outside India. This will involve all cricket hosted by New Zealand Cricket during the 2014-15, 2015-16 and 2016-17 seasons.

During the period of the contract, New Zealand Cricket will play host to eight international series, including three visits from Pakistan, two from Sri Lanka, and a visit each from Bangladesh, Australia and the West Indies.

Sporty Solutionz’s chief executive officer Ashish Chadha rates the new relationship as extremely valuable. "We are proud to be associated with New Zealand Cricket," said Chadha and added, "We are confident of broadcasting the action to previously unexplored territories to ensure the best reach for cricket played in New Zealand.”

"Of the eight series NZC will host during the period of our contract, six will involve teams from the sub-continent: Pakistan, Sri Lanka and Bangladesh - all of which play exciting cricket. On average, one of these teams will be playing every six months in New Zealand over the next three years - and I'm sure cricket lovers in the sub-continent are going to witness some exciting encounters,” he highlighted.

NZC chief executive officer David White welcomed the agreement and said he was looking forward to working with Sporty Solutionz over the term of the contract period.

"The next three seasons are shaping up as an exciting time for New Zealand Cricket and the Blackcaps, and we're delighted to have Sporty Solutionz as a media rights partner," said White.

"At a time when the Blackcaps are making excellent progress as an international team, this new partnership will ensure their exposure to an ever-increasing media audience," added White.