MUMBAI: The Motion Picture Association (MPA) and China Film Copyright Association (CFCA) in an understanding (MOU) have decided to work in close collaboration particularly on illegal camcording.
The MOU was signed in Beijing at the 2nd China International Copyright Expo by MPA president and COO Bob Pisano, MPA Asia Pacific president Mike Ellis and Zhu Yongde, chairman of the CFCA.
The two groups will work closely to monitor the level of illegal camcording in cinemas in mainland China. The camcording situation has worsened in the country since many studios moved to releasing film day-and-date in a bid to prevent piracy.
It is understood that following the release of Paramount‘s Transformers: Revenge of the Fallen in late June, illegally-recorded content from the film was available on a several online video websites in China.
According to MPA, more than 90 per cent new released films that end up appearing illegally on the streets and online originate from illegal copies made in cinemas.