MUMBAI: It seems that ITV Network is on a hiring spree. It has got on-board Manoj Jagyasi in the business leadership team. He has joined in as business head, regional channels.

As part of his new role, he will be responsible for the sales activities including sales strategy, planning, ad sales operations and revenue generation for the regional channels of India News. He will be reporting to NewsX CEO and ITV Network CRO Sanjay Dua.

Dua believes that Jagyasi has got vast industry knowledge. His 'go-getter' approach and strong relationship with clients and agencies will ensure boost in sales revenues.

ITV Network managing director Kartikeya Sharma said, “With Manoj's expertise and stronghold in managing markets like Delhi, Mumbai, Gujarat and MPCG, I believe he makes the ideal person to drive our sales activities for our regional channels. I am confident that his association with our group is definitely going to bring great value to our leadership.”

On his appointment Jagyasi stated, “I am delighted to be a part of ITV network and look forward to the new challenges. The group is doing exceptionally good and has all the potential to be a market leader. I take this opportunity to fasten the growth momentum and raise the bar even further.”

He carries more than 13 years of experience in business development and sales across industries; television, radio, internet and FMCG. In his earlier association with TV18 Broadcast, he worked as an AVP, where he was the revenue head, India and prior to this, he was the sales head, ETV News Network- MPCG and Gujarat. In the past, he was also associated with organisations like India Today (Red FM 93.5) and Hindustan Unilever Ltd. A Bachelor in Commerce, he also holds Post Graduate Diploma in Management from Nirma Institute of Management.