Under the title Brand Channel, promotional videos will be available on www.youtube.com/India. This initiative will give further international exposure to the promotional campaign which also includes videos related to India‘s independence.

Presently there are 18 videos uploaded on the site and some more are expected to be added.

Ministry of tourism secretary S Banerjee said that "Incredible India" campaign is well recognised all over the world and efforts are being made to maximize the reach.

He further added that we have to show the world the progress India has made since its Independence 60 years ago and using YouTube for promotion of the "Incredible India" campaign is an effort in that direction.