MUMBAI: Compelling storylines and engaging content has aided Sony Pal in finding a place as a Hindi General Entertainment Channel (GEC) strongly connecting to the women in the family. It is now gearing to launch two new campaigns to give its viewers a chance to engage with its brand ambassador, Juhi Chawla. The channel will also give its viewers the unique opportunity to win an amount of Rs one lakh everyday.
Beginning mid-December, ‘lakh lakh badhaiyaan’ will reach out to its viewers across cities through tie-ups in print, radio, outdoor, on-ground activation and on-air.
To participate, one has to answer simple questions about Pal shows that will be asked on the channel during primetime and send in their replies via SMS. A daily winner of rupees one lakh will be announced on the channel. This contest will be followed by ‘Luka Chupi with Juhi’, a first of its kind on-air initiative where viewers will be invited to play hide and seek with Chawla and win exciting prizes.
Pal has received an encouraging response from important GEC markets like Gujarat, MP, Maharashtra, Delhi and Mumbai. Come 2015, it is all set to applaud the entire gamut of emotions of womanhood by launching shows with distinctive concepts thereby celebrating her journey through various moments that define her.
While the channel’s popular shows like Sinhaasan Battisi, Ek Rishta Aisa Bhi, Yeh Dil Sun Raha Hai and Hamari Sister Didi have kept its viewers gripping, it is now looking at further strengthening its content portfolio.
Sony Pal and Sab senior EVP and business head Anooj Kapoor said: “In today’s highly competitive and complex scenario, Pal has certainly managed to create a set of audiences for itself & what’s interesting is to notice that this audience is the intended TG for the channel. The fact that Pal resonates with the right TG in markets that comprise the core GEC viewers is an extremely positive sign for us. Starting the New Year, PAL will embark of the next stage of its journey with a new slate of shows that will not only deal with unique concepts but also unearth topics that Indian television may have never witnessed before.”
With the tagline ‘Yeh Pal Hamara Hai’, the channel inspires every Indian woman with the promise of liveliness and cheer.
