MUMBAI: Siti Cable, that controls nearly 4.3 million digital cable TV subscribers, has chosen Cisco to boost its broadband. The tech company will provide DOCSIS 3.0 technology for its broadband service in the country.

Through this, the MSO will be offering speed of up to 100 mbps. DOCSIS 3.0 can offer download speed of upto 300 mbps per subscriber and the upload capacity up to 100 mbps. As earlier reported by indiantelevision.com, this technology has been launched in Delhi and NCR.

Speaking on the association, Siti Cable CEO VD Wadhwa said, “It is an absolute pleasure to be introducing our broadband service. We plan to accelerate the deployment to capitalise on the enormous business potential this market currently holds. With the deployment of this technology, we are uniquely positioned to offer superior Internet browsing, video streaming, video surveillance and rich media content on the same coaxial cable that delivers high-quality digital cable TV signals. We will offer much higher speed at highly competitive price. We are confident that Cisco’s technological expertise will help us in the achievement of this goal.”

Cisco India and SAARC service provider sales managing director Sanjay Kaul said, “It is commendable to see Cisco's vision, to be the leading enabler of ICT (Information and Communications Technology) and broadband acceleration in India, coming closer to reality. We believe that the cable TV industry has the potential to transform the broadband industry in India and would like to congratulate Siti Cable for marking an important milestone on this roadmap.”