Prior to this, Sriram was with Dentsu Communications as VP, Chennai.

In her new capacity, Sriram will oversee new business and development operations for the agency in the Chennai region.

Sriram has approximately 18 years of experience in advertising and marketing and has worked on brands such as Henkel Detergents, Apollo Hospitals, Proctor & Gamble, Unicef, Brook Bond Lipton and MRF.