La Opala RG MD Ajit Jhunjhunwala, "Diva would be the new style statement in the crockery segment. Bipasha connects with the women as well as the youth. The fact that she has grown up on screen over the years made the task of identifying the new brand Diva with the target group easier."

Added La Opala RG Ltd VP marketing & sales Manish Jain, "Our new marketing strategy of introducing Bipasha Basu as brand ambassador would connect in a powerful way with the targeted women consumer. Bipasha Basu‘s image of being stylish and fashionable goes hand in hand with the new brand Diva, which is positioned as stylish and a fashionable table ware. With this strategy, the company is eyeing a 70 per cent growth in this financial year."