MUMBAI: World Wrestling Entertainment (WWE) has hired industry veteran Michael McNeil as VP partnership marketing.
 

 
His job will be to develop strategic partnerships and new sponsorship opportunities for WWE’s various media platforms, including syndicated television programming, events, tours, WWE’s VoD service, websites, consumer products and other sponsorable WWE business initiatives.
 
 
WWE executive VP marketing Kurt Schneider said, “In his nearly 20 years of extensive experience, Michael has developed a wealth of contacts and knowledge about building partnerships and alliances with major sports retailers, mass merchandisers, and other businesses.

"Michael’s hiring signals the start of WWE’s outreach to form strategic partnerships with nationally and internationally recognised businesses to get the WWE brand seen by more people and to gain greater brand recognition around the world.”

 
 
Prior to WWE, McNeil served as director of development for New York City’s Olympic organisation NYC2012. He was responsible for managing NYC2012’s fund raising programme. In his position, McNeil’s efforts were focused on instituting and executing NYC2012’s solicitation strategy and donor outreach.