MUMBAI: Turner International Asia Pacific has announced the appointment of Awantika Sood as the new sales director, representing the broadcaster’s kids and entertainment brands in southeast Asia.

In the new role, Sood will be responsible for local and regional advertising sales revenues for leading television and digital entertainment properties such as Cartoon Network, Boomerang, Toonami, WarnerTV, Oh!K and truTV. A significant part of her remit is to implement “beyond-ratings” initiatives, as well as exploring branded-entertainment opportunities for multiple platforms.

Turner senior vice president and southeast Asia Pacific and north Asia managing director Phil Nelson commented, “We’re really pleased to have Awantika onboard in this key position as we continue to make significant investments in our Kids and Entertainment portfolio. With her previous experience and extensive industry relationships, I am confident she will help us build upon our success in the Southeast Asia region.”

Sood will also spearhead Turner’s advertising sales strategy, driving regional revenue growth by developing new client accounts and digital expansion in important markets including Singapore, Malaysia, Indonesia and the Philippines.

Sood’s appointment is effective immediately and she will be based at Turner’s office in Singapore.

Most recently, she managed ad sales for TV and digital platforms at BBC Advertising. She has previously held sales and marketing positions at Fox International Channels in Singapore, and Star TV in both Singapore and India.