MUMBAI: The year has brought in a great begining for Lintas Media Services. While, earlier this week the agency's flagship arm Insight won the business of Torrent Energy and Cello; Initiative Media has now been mandated to handle the media duties for MTNL with the full service agency SSC&B Lintas, Parakh Foods Ltd. with Quadrant Communications for their brand Gemini Oils and DHFL, which is an agency of record (AOR).

 
 
Initiative has bagged business worth Rs 400 million, which means Lintas Media Group has bagged business worth Rs 650 million this week.
 
 
Initiative president Kartik Iyer said, "We will strive to make the businesses benefit tremendously from our commitment to provide not just effective planning but a knowledge based offer that is sure to augment the market objectives of each of the brands. I feel certain that our commitment as partners for ultimate success, through effective value based insight, strong logistic support and intelligent media solutions will strengthen the brand teams' efforts tremendously."
 
 
Lintas Media Group director media services Lynn De Souza, on the other hand said, "The year has started positively. Whilst the excitement of new business is always reason to celebrate, I think our single minded approach to ensure more impactful growth opportunities for brands is what we thrive on. I look forward to more work from our stable that will make an indelible imprint in the businesses of our clients and also establish our uncompromising commitment to a value based offer.