MUMBAI: TiVo which creates television services for digital video recorders (DVRs) in the US has announced that it has appointed Clent Richardson as chief marketing officer.
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Reporting directly to Tivo president and CEO Tom Rogers, Richardson has directed campaigns that transformed high profile consumer and technology brands in North America, Europe and Asia. He has a particularly strong background at the intersection where hardware and subscription services come together. |
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Rogers says, "I am delighted to welcome Clent to TiVo‘s senior leadership team. His achievements, global-branding insights and marketing expertise will strengthen TiVo‘s ability to drive greater distribution in both its stand alone and mass distribution efforts. We look forward to having Clent‘s energy, enthusiasm and focus brought to bear on our business." |
| Richardson says, "TiVo invented a category, has an enviable brand and is without question the leader in enhancing the way consumers enjoy and experience television. I am excited to join the team and look forward to helping Tom and the company deliver on the ground-breaking technology and user experience that is TiVo." |
