MUMBAI: IndiaCast that distributes TV18 and Viacom18’s channels in India and abroad has roped in Rahul Mishra as associate director for marketing.

Confirming the news to indiantelevision.com, Mishra said that his role will encompass handling trade marketing for domestic channels and consumers as well as trade marketing for its international channels such as Colors, Rishtey and News18. He will join IndiaCast from November and is currently serving his notice period at BBC.

Mishra joins IndiaCast from BBC World News where he had a successful stint of nearly eight years as Asia Pacific marketing manager. Prior to that, he was with WorldSpace India as manager for north and has worked for the sales and marketing teams of Hyatt and Le Meridien Hotels and Resorts.