MUMBAI: ITV Network, which runs the English news channel NewsX and a clutch of channels under India News, has appointed Manish Chettri as senior vice president and national head SKOPE.
He will be responsible for creating concepts both in the B2B and B2C space as well as contribute to the channels’ leadership position and revenue mix. Working closely with the marketing team, he will be responsible in the creation of new intellectual properties, format selling, syndications, partnerships and delivering additional solutions to existing and new advertisers.
He was earlier with Network18 as VP and national head B2B initiatives for CNBC TV18. Chettri has also worked with companies such as Hindustan Times, Times Internet, Confederation of Indian Industry, Mudra Communications and CIM India.
ITV Network MD Kartikeya Sharma said, “Manish brings to ITV network a rich combination of sales and strategic marketing that makes him ideal to scale and lead our sales force, for experiential advertising which will undoubtedly enhance ITV Network’s win velocity. Manish’s proven track record in B2B and B2C relationship building and focused revenue generation will help us build on our forward momentum and enable ITV Network to sustain this rapid growth. We look forward to leveraging Manish’s sales leadership to realise the exciting opportunity we see in front of us."
ITV Network group CEO RK Arora reposes faith in Chettri adding value to the network and help its objective of being India’s most profitable TV network. He said, “Manish is a phenomenal addition to our leadership team and brings a tremendous wealth of experience with him. His customer-focus and in-depth experience in IP creation, B2B events, strategic alliances, brand building and sales, will strengthen ITV Network’s commitment and its objective of becoming India’s largest TV news network. I am confident that Manish will take ITV network to greater heights than it’s ever known.”
“I am excited to join ITV Network at this pivotal time,” Chettri said. “The battle for maximising revenue in the broadcasting industry is going through a sea of change wherein companies are looking at alternate forms of revenue apart from the traditional advertising sales. I look forward to using my experience to further enhance ITV Network’s performance, profitability and growth.”
