MUMBAI: Hollywood studios are not just grabbing characters from popular comics to tap younger audiences. Universal Pictures is planning to take Barbie, the most famous icon for little girls, to the big screen.

Toy manufacturer Mattel has entered into a deal with Universal to set a new role for the 50-year-old Barbie.

Producer Laurence Mark will take up the production of the ‘family-friendly’ film. The movie possibly will take time as Mark, who just produced Julie and Julia, is involved in another project.