MUMBAI: Bharti Airtel has announced the premiere of the Brad Pitt starrer The Curious Case of Benjamin Button on its direct-to-home (DTH) service, Airetel Digital TV on its pay-per-view (PPV) scheme.

The Curious Case of Benjamin Button is about a man who is born in his eighties and ages backwards.

Directed by David Fincher, the film will be available from 25 September at Rs 50.
Additionally, Airtel is also providing a special bundled offer where The Curious Case of Benjamin Button and The Pelican Brief will be available for a full day for Rs 75.

Airtel Digital TV customers can order the movie either for a full day or for any of the shows in a day on the website or by SMSing the movie code to 54325. Said Bharti Airtel chief marketing officer- DTH Sugato Banerjee, "With The Curious Case of Benjamin Button we are offering our viewers the latest blockbusters and entertainment during the festive season."