MUMBAI: After elevating RK Arora to ITV Network group CEO, another appointment has been made in the now growing network. Sanjay Dua, who formerly headed Network18’s web operations, has joined as NewsX CEO and ITV Network chief revenue officer.
He will report to Arora. His new responsibilities include providing strategic direction, creating new opportunities in the market and making a roadmap for the business of NewsX as well as revenue management for the entire network.
Prior to this, Dua was Network18 CEO news media and handled ad sales for CNBC-TV18, CNBC Awaaz, CNN-IBN, IBN7, IBN Lokmat and History TV18. This apart, he has also worked with Walt Disney, Bennett Coleman & Co, ESPN, Sahara, Hallmark and Zee News.
Speaking on his appointment, ITV Network managing director Kartikeya Sharma said, “Sanjay is a seasoned and trusted leader who consistently delivers results. He is uniquely qualified to drive strategic monetisation and product prioritization. Sanjay’s profound experience of working with clients has provided him with a keen understanding of the challenges and opportunities in the current media environment. Sanjay has the vision, tenacity and integrity to ensure that ITV Network will quickly become India’s most profitable and largest TV news network.”
Arora said, “Having someone of Sanjay’s caliber leading our monetisation effort is well-timed for the company and will directly benefit our advertisers and clients. With his outstanding track record, result-oriented approach and deep understanding of the advertising ecosystem, the future is looking robust and exciting for us.”
Speaking on his new stint at the network, Dua said, ‘I am delighted to join the ITV Network as it moves into the next exciting phase of development. I have watched ITV Network’s impressive strides through innovative programming and in building a unique content network that is clearly unmatched in the marketplace. The company is in a perfect position to dramatically expand in the market and I’m thrilled to take on this role and be a part of the ITV Network team.”
