MUMBAI: It was in July that Lalit Sharma, who was part of the founding team with Ajit Andhare and Rajiv Lakshman, took charge as the CEO of Colosceum.
And since then he has been working hard to take the production house, which saw a few senior exits in the past couple of years, to greater heights because he believes it’s the work that matters as people come and go. In the last couple of months three new hires have been made to strengthen the production house’s top line management.
“We have already introduced Hitesh Bhatia and Vikrant Bharadwaj in the non-scripted space, and now we have got on board Siddharth Anand Kumar as scripted creative head,” says Sharma while adding that the main aim is to strengthen the team.
“People come and people go, but what really matters is the work. One should let the work talk,” adds Sharma.
The deal was negotiated by content and talent management company, Tulsea Pictures, which represents both Kumar and Colosceum.
Kumar studied filmmaking in Hampshire College in USA and has worked as a freelance cinematographer and editor for several film and TV projects. He has worked as an assistant to Mira Nair during the making of Kamasutra (1995), as DOP and editor for Bobby Bedi during the production of the TV series Rajdhani (2000), and as the executive producer for Shekhar Kapur’s company Digital Talkies during which he oversaw the production of two feature films and the country’s first International Digital Film Festival (2001).
He has directed two films: Let’s Enjoy (2004), a film about a Delhi farmhouse party and Semshook (2010), a coming of age story set in the Tibetan exile community while his TV projects include Seven and Khotey Sikkey by Yash Raj Films on Sony and Mahabharat by Swastik Pictures on Star Plus.
Kumar states, “With various popular shows as part of their existing show reel, Colosceum has already started to establish its superiority in the Hindi GEC space. I am confident that my partnership with Colosceum will result in some exceptional fiction television content for India to watch. I am enthusiastically looking forward to working with Colosceum and to take its fiction shows to the next-level as ‘must-watch’ Indian television.”
Currently, producing Splitsvilla, the production house prouds itself of multi-seasonal properties for both youth channels and GECs. “With more and more GECs concentrating on younger audiences, the line separating the content between the two is thinning and GECs too want to attract younger eyeballs,” highlights Sharma. He credits his young-blooded team as well as experienced research team for grasping the new trends amongst youngsters and used those insights to create popular shows.
On International production houses making a mark in the Indian television industry, Sharma feels that the competition is healthy. “It is important as through these companies we get an exposure of how they work.”
The year (2013) Andhare left, the company did have to face a tough time, but things have improved now and business is only growing. The production house is already in talks with various broadcasters for new shows which will go air in the near future.
Apart from that, it is also concentrating in building the film arm and the next six months could see some good news.
