The rollout will begin later this year, with anticipated completion by the end of second quarter of 2008.

HBO chairman and CEO Bill Nelson says, "We have a long history of firsts in technology - satellite, multiplex and SVOD. Such a commitment reinforces our tradition of giving our customers the best programming when they want it and how they want it. This move further solidifies HBO‘s leadership in the premium category."

HBO was the first national cable network to offer HD feeds, with HBO HDTV launching in 1999 and Cinemax HDTV in 2003.