MUMBAI: Fans, get ready to bring Leonardo, Raphael, Donatello and Michelangelo, home as Nickelodeon and Viacom18 consumer products are all set to launch the official range of exclusive Teenage Mutant Ninja Turtles T-shirts marking the launch of the international box office hit film, Teenage Mutant Ninja Turtles as it prepares for its India-wide release on 29th August, 2014. The awesome TMNT range of T shirts will be launched on 22nd August on SNAPDEAL. The launch of the tees will also include a national level launch at various “CENTRAL” outlets across the country, including all major cities and metros.

Along with the new range of exclusive  t-shirts and an  already existing range of trendy TMNT merchandise including a toy line and books, Viacom18 consumer products and Nickelodeon are looking to provide TMNT fans with a true feel of action, excitement and the grit that the turtle brothers represent, as they gear up for the movie release. Launched at a quantity total of 50 SKU and prices ranging from Rs 599 to Rs 1099, the TMNT T-shirt range will be the highlight of the offerings at SNAPDEAL over the next month. Reasonable pricing and exclusive merchandise, is what Nickelodeon looks to offer its fans.  Even the CENTRAL stores across the country will be “Themed” around the blockbuster movie, with attractive and sizzling offers on TMNT Tees and other merchandize.

The launch will be supported by a 360 degree marketing campaign across the nation. With their association with CENTRAL and SNAPDEAL, Nickelodeon promises its fans the best of TMNT at the best of stores, bringing back the decades of legacy and love that the turtles represent.

Commenting on the venture, Saugato Bhowmik, Head – Consumer Products, Viacom18 Media Pvt. Ltd., says, “Nickelodeon’s rich and diverse portfolio of characters provides us with great opportunities to connect with the consumer in new and exciting ways. Teenage Mutant Ninja Turtles have been a huge hit with Indian fans for years. Adding to this, the TMNT movie is now a global sensation and is all set to blaze the Indian cinema screens. With this venture, we look to connect with all TMNT fans and give them an opportunity to indulge in their love for the characters with a true sense of the occasion. With SNAPDEAL and CENTRAL, this “Connect” is all the more easily and seamlessly established through their unsurpassed retail networks.”