MUMBAI: PVR Cinemas has partnered with Oxigen, the IT- enabled service provider to offer movie tickets through Oxigen‘s pan India retail network.

With this deal, it is for the first time that PVR tickets will be available outside of their own portal.

The tie up enables consumers to walk into any Oxigen outlet and book tickets for PVR cinemas. Users can also book movie tickets directly on the Oxicash website.The initiative taken by Oxigen is to expand the IT-enabled services to its customers.

"We see huge potential for growth in entertainment retailing. The association with PVR cinemas reiterates our commitment of leveraging the platform of e-commerce and technology to bring futuristic, value-added services to the customer‘s doorstep," says Oxigen Services India founder chairman and MD Pramod Saxena.

Avers PVR Cinemas‘ Atul Luthra, "PVR is constantly looking at providing innovative ticketing options and extended reach and accessibility to our customers and partners."