MUMBAI: Popular on both big screens and TV sets, India’s leading entertainment company, Rajshri Entertainment will be now be available on mobile phones courtesy its new collaboration with the leading premium mobile video on demand service.

This tie-up will enable Vuclip viewers to enjoy family entertainment, including over 50 of Rajshri’s blockbuster full-length films such as ‘Hum Aapke Hain Koun’, ‘Maine Pyar Kiya’, ‘Vivah’, ‘Hum Saath Saath Hain’ as well as hundreds of classic and popular music videos on their phones.

Vuclip COO Arun Parkash said, “Music and movies are deeply ingrained in the Indian way of life. It’s exciting to be able to bring high-quality blockbusters and classics to today’s youth on the platform that they are most engaged on – mobile. With this partnership, Vuclip adds to its expansive library of premium content, including full length movies, for consumers.”

To view premium content from Rajshri Entertainment, consumers can simply go to m.vuclip.com on any device and on any network or download the Vuclip App on Android or Vuclip App on Java.

Rajshri Entertainment, a part of the 67-year old Rajshri group, produces, aggregates and distributes entertainment content across multiple languages and genres to digitally connected audiences worldwide, making entertainment available anywhere, anytime and on any device.

Rajshri Entertainment’s general manager content alliances Inderpal Singh said, "We are delighted to scale up our partnership with Vuclip and make our full length films available to a global mobile audience on the go. We are seeing increasing consumption of long form content on mobile devices and we are confident that our films will delight and entertain an audience on a 3.5 inch screen, just like they did on a 35mm screen!" 

This strategic partnership brings popular movies from one of the largest entertainment studios to the go-to mobile video destination for today’s generation.