Mumbai, May 8, 2006: Viewers just seem to love magic. Serials about miracles, magic wands, muggels and angels bewitch the TV audiences. Adding some more fun and a dash of magic this summer Star Utsav brings to you the magical serial Shararat – Thoda Jaadu Thodi Nazaakat from the 7th of May every Sunday at 8 pm.

Starring the versatile Farida Jalal, the fun filled Shruti Seth and Mahesh Thakur, Shararat directed by Rajiv Mehra has won the hearts of all its viewers immaterial of their age. Being considered as one of the best children’s show on Star Plus, Shararat is now making its foray into Star Utsav.

Set in modern times, it is about three women of the Malhotra household — Jeeya (Shruti Seth), her mother (Poonam Narula) and grandma (Farida Jalal) who are blessed with supernatural powers that would be handed down to each daughter in the generations to come.

The story revolves around Jeeya who inherits these supernatural powers on her 18th birthday. The teenager not able to control her magical powers keeps putting the family in trouble. Such is the commotion that people are always curious about the goings-on in the house. One over-inquisitive neighbor (Shoma Anand) is sure there’s something untoward happening and keeps a constant — and hilarious — vigil.

Says Ajay Vidyasagar, Executive Vice President Marketing & Communications “Utsav means festivity and with the launch of Shararat we intend to add more fun and entertainment to the children programming slot. It is our token of appreciation to our young viewers for their interest and enthusiasm and to let them know how much they matter to us”.

It takes immense amount of time and sustainability for any tele serial to establish itself in the entertainment market and it was no different for Shararat. After getting good TRP’s on Star Plus Shararat is now all geared to entertain its audiences in the rural markets too.

Catch Shararat on Star Utsav every Sunday at 8 pm.