MUMBAI: Avon Beauty Products India has appointed Romulus Marian Sirbu as the managing director with effect from 7 July 2014.

An industry veteran, Sirbu will be responsible for the strategic growth and sustainable increase of Avon's market share in India. His extensive knowledge and global experience will help develop and implement business strategies to meet the company’s growth, market share and profitability objectives.

He said,” I feel privileged to have this opportunity to join the board of Avon India. India is an important growth market and the company has been focusing immensely on further strengthening its business. I am elated to be a part of Avon once again. I’m looking forward to strategic positioning of the brand and enhance its presence across India.”

This is a homecoming for Sirbu, who worked with Avon in central and eastern Europe for a period of 12 years, where he started as a representative and progressed to sales leadership and commercial roles. Eventually he became country manager for Moldova and Serbia and Montenegro. He then moved out for a brief period to gain differentiated perspective of the industry and was associated with Life Care, as its CEO, overseeing the business in Romania and Hungary.