MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has appointed Yuval Tori as executive vice president for Europe, Middle East and Africa.

Based in London, Tori will be responsible for business operations in the region including business development, sales and client relationships. EMEA is one of the most promising markets for PFT with client relationships like Viacom, The Associated Press and Sony MSM, among others.

“We at PFT strongly believe in our glocal approach - we think global and act local. Yuval brings with him strong technology leadership and local market insights which is critical both for our customers and our business. I believe his experience and leadership will ensure that we continue to grow our presence in the EMEA markets and successfully meet the needs of our customers”, said Prime Focus Technologies founder and CEO Ramki Sankaranarayanan .

“I have seen PFT grow from strength to strength. Its strategic agenda of expanding outside of India is clear from its recent Dax acquisition. I feel that is just the beginning. I can confidently say that the EMEA market with its very diverse media universe and established content organizations offers unique opportunities for PFT. I am looking forward to meet the colleagues from the industry at IBC this year as a part of PFT,” said Tori.

Tori, a former lawyer with specialisation in company law and torts, comes to PFT with more than 15 years of experience in media and entertainment industry. Before joining PFT, he was  with Pilat Media as sales VP where he focused on growing the company’s business in the EMEA markets. Prior to that, he spent seven years with Amdocs and Comverse where he successfully led sales, business development initiatives and managed alliances.