MUMBAI: Writer, director Sally Potter‘s Rage will release with a periodic premiere via Babelgum‘s free mobile application for iPhone and iPod devices from 21 September.The film will be shown in seven episodes with one episode per day for a full week through the application. This is the first time ever that a feature-length film will premiere on mobile phones.

Rage is a behind-the scenes story of a New York fashion show through a series of intimate interviews.
The film features Simon Abkarian, Steve Buscemi, Lily Cole, Judi Dench, Eddie Izzard, Jude Law, John Leguizamo and Dianne Wiest.

A Rage mobile channel will launch on September 21, when the episodes also start rolling out.

The mobile premiere will kick off a multi-platform, multi-territory release that includes the US DVD release on 22 September through Liberation Entertainment, an interactive satellite premiere in the UK on 24 September and the Adventure Pictures DVD release in the UK and Ireland on 28 September.