MUMBAI: An old hand in the industry with experience in several broadcast initiatives, Vivek Krishnani has joined MSM Motion Pictures as senior VP marketing and revenue.

Prior to this, Krishnani was head of distribution, marketing and syndication at Fox Star Studio India for six years. While at Fox, he was instrumental in setting up the India team, creating the national distribution network, managing the P&L for Hollywood releases and domestic revenues for Bollywood releases.

He started off his career with Ammirati Puris Lintas (now Lowe Lintas) and has worked with Radio City, Star India, Turner International India and Turner Entertainment Networks Asia.

Recently, MSM Motion Pictures made several key managerial changes including Sneha Rajani being elevated to deputy president and head of MSM Motion Pictures. Some of the films under its banner include Bajate Raho, Darr @ the Mall, Youngistaan and Mango.