Talking about the new division, Crayons Advertising managing director Kunal Lalan said, "During last one year the agency has handled several large OOH assignments (combined value of over Rs 400 million), which gave us the confidence of starting a special division - Crayons OOH."

To handle the new division, the agency has roped in Gurjit Singh as business head.

Says Kunal Lalani, "Crayons OOH will focus on its existing client base as of now and will consolidate its strengths before going out to handle non Crayons business. After Delhi, the agency has set its eyes on opening an office in Mumbai soon."