MUMBAI: Paramount Home Entertainment (PHE) and Coinstar‘s Redbox have entered into a trial license programme that will provide Redbox access to Paramount Pictures DVD releases on a trial basis through the end of 2009.

As part of the agreement, PHE will receive access to detailed PHE rental data, which the studio will use to evaluate the impact and viability of the programme.

Following the four-month trial period, PHE will have the option to extend the programme to 2014 with an option to exit the agreement after two years. Additionally, under the bipartite arrangement, Redbox will destroy the Paramount DVDs once the company removes them from the kiosk.Says Redbox president Mitch Lowe, "This agreement is a positive step with Paramount. The agreement ensures that our customers will have increased access to some of the biggest titles of the year."