MUMBAI: US broadcaster fox has announced that Dan Fawcett has been named as president of digital media.

The appointment, effective immediately, marks a return to Fox for Fawcett who spent the past three years as DirecTV executive VP programming and business and legal affairs.

Fawcett will look to further the growth and evolution of digital media strategy, including exploiting Fox content across all digital platforms, pursuing long-term tactical initiatives with major technology players and developing additional revenue streams for Fox product.

News Corp president and COO Peter Chernin “Dan has a deep understanding of this company and a strong history over the past decade in structuring and negotiating successful distribution deals on numerous platforms.

“Our digital media group has already launched one of the most aggressive expansions into the digital space of any media company and we’re confident that under Dan’s leadership it will continue to get stronger, more innovative and more competitive.”

Fawcett says, This is a tremendous opportunity to help define new and widening frontiers. Fox Digital Media has been on the leading edge of the digital arena and I look forward to creating and advancing initiatives that will keep us at the forefront of this emerging landscape.”