The Expendables tops weekend with $35 million

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

The Expendables tops weekend with $35 million

MUMBAI: Good old action rules and so does veteran action star, Sylvester Stallone. The actor-director’s “The Expendables” has raked in $35 million in USA and Canada over the weekend to steal a march over “Eat, Pray, Love” (approx $24 million).

What is special about “The Expendables” is that the explosions and stunts have been done with physical effects instead of digitally generated by computer technology. The film is about a bunch of mercenaries assigned to finish off a cruel dictator of a South American island.

Though expected to appeal mainly to male audience, the film had drawn a decent ratio of female audience to make the earnings look more promising to the local distributor Lionsgate. Made at a cost of $82 million, the film has already recovered this in pre-sales.

The all action cast of The Expendables” includes, besides Sly Stallone, Jet Li, Jason Statham, Eric Roberts, Mickey Rourke and Dolph Lundgren.