MUMBAI: The CBS Television City will have a Sony 3D Experience center in the MGM Grand in Las Vegas in the next two weeks.

It may be noted that CBS originally opened Television City-a consumer research venture-to test pilots, internet content and new technology.

Sony will be the sponsor for a 3,000 sq. foot addition in the city that is dedicated to 3D research and will open its 3D elements there. 

Said Sony Electronics senior vp strategy and alliances Randy Waynick, "3D is making its way into the living room. We are trying to move forward in the space.”

A small theatre environment has also been built where Sony and CBS are constructing models of various rooms in a home and bringing in Sony 3D TVs to test viewing of stereo games, Blu-ray titles and 3D-converted television.

Visitors will have the opportunity to see the technology, ask questions and participate in focus groups, surveys, one-on-one interviews and other types of research, some of which will be used exclusively by Sony and CBS and some that will be made available to the public.