MUMBAI: Roger Mincheff has been appointed as senior vice president Branded Entertainment for digital content at Fox Filmed Entertainment. He will report to Fox Filmed Entertainment (FFE) president new media and digital distribution Peter Levinsohn.

Mincheff will be responsible for monetising all made-for-digital content for the company‘s portfolio of production entities. He will work closely with FDS to drive revenue for content developed by the new group.

Levinsohn also announced the formation of Fox Digital Studios (FDS), a new group dedicated to the development, production and distribution of original and derivative programming for initial release on new and emerging media platforms.

Said Levinsohn, "All of our production entities are exploring digital platforms as a means to tell new stories to new audiences and we‘re thrilled to have someone of Roger‘s caliber join the team. In addition to understanding the brand dynamic, Roger has a proven track record across content, distribution, marketing and technology."

"With Fox Digital Studios, we are leveraging our storytelling and production expertise to create a centralized unit solely focused on bringing consumers unique entertainment experiences on the Web, and on mobile and gaming platforms. We‘re pleased to have David on board to steer this group‘s creative efforts."