Rodrick triumphs at weekend box-office

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Rodrick triumphs at weekend box-office

MUMBAI: Grossing $24.4 million Fox 2000’s Diary of a Wimpy Kid: Rodrick Rules came winner in the weekend box-office race that delivered the studio a new franchise.

On the other hand, Warner Bros.‘ Sucker Punch grossed $19 million.

Rodrick Rules, based on childrens‘ book series and screening in 3,167 theatres came in ahead of the original Diary of a Wimpy Kid, which opened a year ago to $22.1 million. 

The sequel, costing $20 million, enjoyed a 39 per cent raise on that of Saturday with nearly 60 per cent of the audience under the age of 18. The success of Rodrick Rules, about a middle school boy and his brother, almost guarantees that Fox 2000 will make a triquel.

Sucker Punch, costing at least $75 million to produce, was co-financed by Warners and Legendary Pictures. Internally, Warners had expected the fanboy pic -- about a rough-and-tumble group of girls trying to escape from a mental institution -- to clear $20 million.

Sucker Punch‘s Imax runs set records. Playing in 229 Imax locations, the movie grossed $4 million for the large format exhibitor, or 21 per cent of the opening weekend gross. That’s the biggest share ever for a 2-D release in Imax.

Overseas, the film grossed $7.4 million from 2,145 screens in 23 markets, putting its worldwide bow at $26.4 million.