MUMBAI: Not only are films jumping the 3D bandwagon, theaters are gearing up to attract moviegoers and lure advertisers with a unique method to promote brands.

National CineMedia will premiere its first 3D spot on 2 April made by Starcom MediaVest Group for Samsung Electronics to promote a 3D LED TV. The ad that will run till July will play in select AMC, Cinemark and Regal theatres. 

The 30-second Samsung 3D spot, titled Wonder-full was created by Leo Burnett asks the viewer, "Ever wonder how amazing it would be to experience life in another dimension?"

Said NCM Media Networks president of sales and marketing Cliff Marks, "3D is just the latest arrow in the quiver for marketers to use to engage movie audiences; it will be exciting to see how exceptional brands like Samsung continue to evolve creatively in our larger-than-life medium.”