MUMBAI: The Walt Disney Company China, Marvel Studios and DMG Entertainment have decided to co-produce Iron Man 3 in China.
Under the arrangement, DMG Entertainment will make an investment in the production of the film, manage the Chinese co-production process and jointly produce the film in China.
“We look forward to working alongside DMG to bring Iron Man to the Chinese marketplace in a significant way. We are confident that Marvel’s stories will continue to be enjoyed by Chinese audiences, and adding a local flavour, and working with our new local partner, will enhance the appeal and relevance of our characters in China’s fast-growing film marketplace” said Marvel Studios general manager of operations and finance Rob Steffens.
The Chinese portion of Iron Man 3’s production will run through DMG Entertainment in coordination with Marvel Studios’ production and creative teams. It will also distribute the film in China in collaboration with the China unit of the Walt Disney Company China.
“The popularity of the Marvel franchise globally creates a huge opportunity to deliver fans yet another action packed film,” said, The Walt Disney Company, Greater China managing director Stanley Cheung. “The co-production of Iron Man 3 in China is testimony to the importance of this audience to Disney and the local industry capability to deliver a blockbuster title,” he added.
Iron Man 3, the third film in the billion-dollar plus franchise from Marvel, stars a returning cast including Robert Downey Jr., Gwyneth Paltrow and Don Cheadle.
Iron Man 3 is produced by Kevin Feige and executive produced by Alan Fine, Stan Lee, Louis D‘Esposito, Charles Newirth, Victoria Alonso, Stephen Broussard and Dan Mintz.
The film, releasing in the US on 3 May, is being distributed by Walt Disney Studios Motion Pictures in all territories worldwide other than in China and Germany/Austria.