MUMBAI: Cinépolis, the world‘s 5th largest movie theatre circuit, is the official host and co-organiser of the 7th International Morelia Film Festival (FICM), currently being held in Morelia, Mexico till 11 October.

The International Morelia Film Festival is currently held at Cinépolis theatres in Morelia, a beautiful colonial UNESCO World Heritage city. Morelia is also where Cinépolis was founded and headquartered.

Founded in 2003, the film festival was introduced to nourish a new generation of Mexican filmmakers, and provide them a vibrant platform to showcase their creative excellence.

In addition, the festival shares an ongoing partnership with the International Critics Week section of the Cannes Film Festival, which screens a selection from their programmes every year at Morelia.

Each year the festival attracts leading luminaries from the world of cinema. A meeting place for film lovers in Mexico and around the world on the new creative accomplishments of Mexican filmmakers, FICM is the most-definitive film festival experience in the country.

Cinepolis supports FICM on the entire cross-section of festival management including managing internal resources as well as aspects such as marketing, advertising, programming and purchasing. It also offers a state-of-the-art environment for projection, sound and operations. The festival is promoted internationally through in-house resources of Cinepolis.

Once the film festival concludes officially, the participating films will be shown across Cinepolis movie

halls in Mexico City, Guadalajara and Monterrey.