MUMBAI: The Academy of Motion Picture Arts and Sciences has named Christina Kounelias as chief marketing officer. She will assume her new role on 1 August.

"As the Academy expands and fosters the achievements of the film community and its legacy, we are proud to have an executive of Christina‘s caliber join us in this vital role," said Academy CEO Dawn Hudson. 

In the new position, Kounelias will oversee all planning, strategy and marketing execution of Academy initiatives including its signature Oscar telecast, the Governors Awards and year-round educational outreach and screening programs. The marketing, communications and online staff will report to her.

She joins the Academy from WB-based New Line Cinema, where she served as executive vice president, marketing. She worked at the studio for 17 years and held senior posts in marketing and PR during her tenure there.

Kounelias has been a member of the Academy for nine years.