MUMBAI: In its latest effort to curb rampant tobacco use in the country, the government in China has ordered filmmakers of films and TV shows to limit the amount of smoking depicted on-screen.

The order from the State Administration of Radio, Film and Television passed on its orders on its website to producers to lessen plot lines and scenes involving tobacco and show smoking only when necessary for artistic purposes or character development.

The order, however, does not mention entertainment imported from other nations. Hollywood blockbusters have had success in the Chinese market despite revenue quotas that effectively limit how many foreign productions are released in China.

China has been tightening up restrictions on smoking over the past decade, banning tobacco advertising and sponsorships of major sporting events.