MUMBAI: Continuing its endeavour to open new international markets for Indian cinema, UTV Motion Pictures is all set to release Guzaarish in Peru (Latin America) in February.
With this exercise, UTV Motion Pictures becomes one of the first studios in India to enter Latin America.
Guzaarish continues to be a film widely picked up by non-traditional international markets, besides the traditional ones.
Says UTV Motion Pictures senior vice president, International distribution and syndication Amrita Pandey, “Latin America as a new market is a focus for us. The Indian population is limited in Peru, which makes it even more significant an achievement to have managed a release for the film there.
We‘re looking forward to the Guzaarish release in Peru. There have been enquiries on Ek Main Aur Ekk Tu from the region. We hope the Spanish trailers for Ek Main Aur Ekk Tu will pave the way for day-and-date release of new movies in the near future. We are also talking to a leading European distributor to have Guzaarish released in France. This will be a first-time ever Bollywood acquisition from France.”
Directed by veteran director- producer Sanjay Leela Bhansali and co-produced by SLB Pictures and UTV Motion Pictures, Guzaarish, released on 19 November 2010, was appreciated by critics from across the world.
In another first, UTV is also releasing the Spanish trailer of UTV Motion Pictures and Dharma Productions’ Ek Main Aur Ekk Tu across theatres in Peru. Directed by Shakun Batra, the film has Imran Khan and Kareena Kapoor in the lead. The film has been produced by Ronnie Screwvala and Karan Johar.