MUMBAI:The distributors of Tees Maar Khan (UTV) and Toonpur Ka Superhero (Eros) have decided to release the films worldwide two days before they hit the screens in India.

To capitalise on the Christmas festive period, both the films will be released in US and UK on 22 December and in the Middle East on 23 December. They will release in the rest of the world including India on 24 December.

Over the years, the Christmas weekend has yielded excellent returns. In 2007, this period marked the release of Taare Zameen Par and Welcome; in 2008 it was Ghajini while 2009 saw the release of 3 Idiots.

Since the world is in a celebratory mood, with people enjoying the birth of Christ and New Year festivities, the Christmas weekend is considered the most lucrative period for release of films.