MUMBAI: A bad release strategy has cost both the movie releases of the week dearly.

Aakrosh, a blatant copy of Hollywood classic Mississippi Burning, has been rejected by the audience. The film managed around Rs 75 million over its first weekend and days ahead look even bleaker.

The film is about injustice and killings of backward classes in Bihar. The subject fails to appeal!

The other release, Knock Out, also a lift from a Hollywood film titled Phone Booth and some input from a film titled Liberty Stands Tall, has run out of steam before collecting a meagre Rs 30 million over its first weekend.

Trade persons refuse to comment on these two films, not wanting to add to the misery of those affected.

The week past saw two major releases, Crook and Do Dooni Chaar. While the figures of the latter are not being made available, they being very very poor, Crook has collected around Rs 100 million for the first week. It is a poor show all round!